![]() ![]() □ Language direction ≠ design direction (“F” vs. □ Flags aren’t languages: avoid them for language selection. ✅ Japanese texts are on average 30–60% shorter. ✅ French texts are on average 20% longer than English ones. ✅ Most users prefer content in their native language(s). ✅ Top written languages: Chinese, Spanish, Arabic, Portuguese. ✅ English-language users make up about 26% of users. ⦿ Internationalization: “We adapt our codebase to work in other markets”. ⦿ Localization: “We adapt user experience to local expectations”. ⦿ Translation: “We adapt our message to resonate in other markets”. Guidelines on how to stress test our designs, how to define a localization strategy and how to deal with currencies, dates, word order, pluralization, colors and gender pronouns. □ Designing Cross-Cultural and Multi-Lingual UX. ![]()
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